China consortium buys India ad-tech venture Media.net for $900 million

China consortium buys India ad-tech venture Media.net for $900 million

Founded by Mumbai-born serial entrepreneurs Divyank and Bhavin Turakhia, Media.net develops products for advertisers as well as publishers, providing them with an entire suite of services, including creating, targetting and evaluating advertising campaigns, as well as connecting publishers through their Yahoo-Bing network.

In terms of value, the all-cash deal puts in shade other acquisitions, including Google’s buyout of AdMob for $750 million in 2010, followed by Twitter’s acquisition of MoPub for $350 million three years later, both reported by TechCrunch.

In terms of value, the all-cash deal puts in shade other acquisitions, including Google’s buyout of AdMob for $750 million in 2010, followed by Twitter’s acquisition of MoPub for $350 million three years later, both reported by TechCrunch.

Read more at:
http://economictimes.indiatimes.com/articleshow/53818452.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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