The electronics giant, stung by weak smartphone sales, likely will amp up its efforts to infiltrate and interconnect your entire household.

“It’s not a phone, it’s a Galaxy.”

The simple motto is a not-so-subtle reminder that the consumer electronics giant isn’t just about smartphones. And as the once rabid interest in its Galaxy S phones wanes, the South Korean company will look to everything from smartwatches to refrigerators to virtual reality in an effort to reignite your excitement about its technology.


Samsung’s new focus on smart devices doesn’t mean it’s abandoning its phones. The company remains the world’s biggest smartphone vendor, but it has struggled to maintain its momentum with consumers. Its jumbo phones don’t hold the sway they used to now that Apple has its own supersized iPhones, and the budget-conscious are gravitating toward products from companies such as Xiaomi and Huawei.